The Beautiful Primer / 30 ml

Potent complexion-perfecting primer that hydrates, smoothes and luminizes for your most radiant skin instantly and over time, with or without makeup.

How To Use

Prior to application, we recommend applying the Beautiful Oil, allowing it to absorb into the skin for 5 to 7 minutes.

How to Apply

Take one pump of The Beautiful Primer and massage it evenly over the face with your fingertips. Gently blend into skin.

Use The Beautiful Primer under your foundation for a radiant finish that holds makeup in place, or use it alone to boost your skin’s natural luminosity.

Does primer help with skin texture?

Yes. This is one of The Beautiful Primer's most meaningful benefits, particularly for skin that has developed uneven texture or areas of dryness over time. The lightweight formula smooths the complexion without masking it, filling in texture so that foundation applies more evenly and wears more comfortably throughout the day. In consumer testing with 33 participants over 4 weeks, 91% agreed it makes their skin look smoother. Individual results may vary.

Ingredients with Integrity

Created from the highest quality materials sourced from around the world, each ingredient in our Kjaer Weis products has been carefully considered for its ability to work with the skin, not against it.

CCPB Certified Organic Formula

Imbued with skincare-quality ingredients such as Oat Extract and Plant-Based Squalane to brighten, soften and prep the complexion, The Beautiful Primer cares for your skin to reveal your most luminous complexion.

• Certified organic, plant-based Squalane: Locks in moisture and gives skin silky smoothness.
• Ethically-sourced Mica: Brings healthy, diffused radiance.
• Certified-organic Acmella Spilanthes Flower Extract: Nourishes and firms.
• Certified-organic Root of Light: A proprietary illuminating ingredient that gives you true luminescence in a touch.

Full Ingredients List

Lavandula Angustifolia (Lavender) Flower Water✽, Octyldodecanol, Disodium Cocoyl Glutamate, C10-18 Triglycerides, Olea Europaea (Olive) Fruit Oil✽, Mica, Squalane, Jojoba Esters, Polyglyceryl-6 Distearate, Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Wax, Trehalose, Pullulan, Acacia Decurrens (Mimosa) Flower Wax, Sodium Hyaluronate, Dioscorea Batatas (Root of Light) Extract✽, Avena Sativa (Oat) Kernel Extract✽, Pollen Extract, Acmella Oleracea (Paracress) Extract, Glycine Soja (Soybean) Seed Oil Unsaponifiables, Olea Europaea (Olive) Oil Unsaponifiables, Triticum Vulgare (Wheat) Germ Oil Unsaponifiables, Tocopherol, Sodium Phytate, Xanthan Gum, Silver, Glyceryl Caprylate, Disodium Capryloyl Glutamate, Sodium Dehydroacetate, Citric Acid, Silica, Glycerin, Fragrance (Parfum)‡, Cetyl Alcohol, Polyglycerin-3, Polyglyceryl-3 Beeswax∆, Aqua (Water). May Contain (+/-): Titanium Dioxide (CI 77891), Tin Oxide (CI 77861) , Iron Oxides (CI 77491).

✽ From certified-organic agriculture
‡ Perfume of natural origin
∆ Non-vegan

NOTES ON THIS FORMULATION:

• Certified organic status: Made in Italy, this formula has been Certified Organic by the stringent standards of the country's certification body, the Controllo e Certificazione Prodotti Biologici (CCPB). This means that of the agriculturally derived ingredients, a minimum of 95% comes from supervised organic farming. Additionally, every batch is inspected by hand and remains free of parabens, silicones, petrochemical emulsifiers and synthetic fragrances.
• Non-vegan ingredients: While all Kjaer Weis products and formulations are ethically-harvested and 100% animal cruelty-free, this product is not vegan due to one ingredient: Beeswax.
• Fragrance: Our fragrance is certified of natural origin and approved for use in organic products. It is a blend of essential oils and extracts. We are required to list it as a “fragrance” as the exact breakdown is proprietary. Understanding the potential concern about hidden ingredients in fragrance, we selected this blend because it is certified of natural origin (contains nothing artificial) and it is approved by the CCPB for use in organic products.

Certificate N° CB/09 in compliance with NT/CB 01 by CCPB SRL – www.ccpb.it

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